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How to tell if a discount is real
A crossed-out price is not proof of a deal. Here is what to check before you trust a percentage.
Start with what the percentage is measured against
Every discount compares today's price with some other price. That other price might be the maker's suggested retail price, the store's own earlier price, or a price almost nobody has paid. Ask which one it is. A discount from a price that was never really charged is not much of a discount.
Look for the price over time
The most useful comparison is what the same product cost over the last weeks and months. If the price moves up and down often, a sale price may simply be the normal low. If it has been steady for a long time, a real drop stands out. Be careful with any tool that cannot show you where its history comes from.
Make sure it is the same product
Model numbers matter. Two products with similar names can differ in storage, screen, year or included accessories. Check the full model name, the condition (new, open box or refurbished) and what is in the box before you compare two prices.
Count the whole cost
Shipping, tax, a membership fee, or a coupon that only works on some items can change which offer is cheapest. Compare the total you would actually pay, and check the return window too.
Take your time
Countdown timers and low-stock warnings are designed to hurry you. If a deal is real today, a few minutes to check the points above will not cost you the deal.
This guide is general information. It is not a recommendation of any product, and it does not include prices.
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